Similarly we all love when the swifts visit (beautiful birds), so somebody started a group to get swift nest boxes made and installed collectively, then applied for subsidy funding, then got everyone to chip in such that people who couldn’t afford it could have their boxes paid for, and now suddenly we’re all writing to MPs and following the legislation to include swift nesting sites in new build houses. Etc.
It’s called collective efficacy, the belief that you can make a difference by acting together.